Deep Dive - Boring Startup Stuff

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Deep Dive

A collection of 16 posts

So You Want to Be a Founder?

So You Want to Be a Founder?

I am not (yet) a successful founder, so take what I say with a grain of salt. However, there are a few lessons I want to share.

Insurance for Startups

Insurance for Startups

If your CEO tweets like Elon, you might want to check your D&O Insurance policy. While you probably spend most of your day thinking about shipping and selling products, you still need frameworks in place to defend yourself against potential costly lawsuits in the future.

Public Relations for Startups

Public Relations for Startups

With fewer resources and time on their hands, most startups put PR on the back burner. But there are scrappy ways to approach PR to get you the notoriety you are craving.

What is LTV, and why does it matter?

What is LTV, and why does it matter?

LTV is a benchmark for the health of a business, indicating brand loyalty, product-market fit, and viable unit economics.

6 Ways to Get Started with Marketing for eCommerce Startups

6 Ways to Get Started with Marketing for eCommerce Startups

eCommerce marketing is about making consumers aware of your online store, convincing them to convert, and reminding them to purchase again. To stand out from the crowd, you need a comprehensive strategy involving social media, original content, and paid campaigns.

Vendor Procurement and Management at a Startup

Vendor Procurement and Management at a Startup

Well-designed vendor procurement and management processes help cut costs, set companies up for successful SOC2 audits, and mitigate future risks.

A Startup Guide to SOC 2

A Startup Guide to SOC 2

SOC 2 is a framework that validates an organization’s internal data center controls and other security-related operations that preserve client privacy. SOC 2 is often a critical component of enterprise decision-making, making it a must-have for startups selling into the Fortune 500

When Robots Have Feelings

When Robots Have Feelings

Founders are taking advantage of the new remote-first world to rethink personal interactions and push the boundaries of what can be automated. Enter: “people-ops-as-a-service.”

Why It’s Not Too Early to Think About CSR

Why It’s Not Too Early to Think About CSR

Startups are prime candidates for CSR because as they grow, so too can their positive contributions to society. And beyond making the world a better place, CSR programs strengthen culture, lure in customers, retain talent, support public image, and attract investors.

When Freemium Fits

When Freemium Fits

As all aspiring private equity investors know, the first thing you should do when evaluating a business for purchase is to figure out how to raise prices. Counterintuitively, right after closing in early February, the first thing I did was set up a freemium pricing model.

Perfecting Your PEO

Perfecting Your PEO

If you find yourself struggling to properly understand and put together things like employee benefit packages, a PEO can be your best friend

Writing Better Cold Emails

Writing Better Cold Emails

In today's era of drip campaigns and automated sales message, a well-crafted cold email stands head and shoulders above its competition. The only way to write a great cold email is to be authentic and maybe even a little bit weird.

Money In the Bank

Money In the Bank

Despite the uncertainty of the past year, new business applications are up 38.5% year/year . For new entrepreneurs it can be hard to know what steps to take when it comes handling your new businesses finances. With the explosion of neobanks in the last few years, there are more options ...

Murphy's First Law

Murphy's First Law

If your CEO tweets like Elon, you might want to check your D&O Insurance policy. Insurance is a big ugly topic. It is one of those costs that feels like a waste until the day you need it. When starting a company, most people only spend time thinking ...

Location, Location, Location

Location, Location, Location

We are excited to have Gabe Marans of Savills join us for a Q&A this week to cover what your team should think about when looking for a change in office space.

Emerging Benefit Trends to Help You Compete

Emerging Benefit Trends to Help You Compete

Hiring top talent is incredibly competitive. Most startups can't compete with FAANGs of the world in terms of cash comp. And because of this, most hiring managers and founders list hiring as the number 1 most challenging part of running a company.