Growth 7 Tips for Introducing a New Revenue Channel Creating a new revenue stream is like hitting the jackpot. So long as a channel makes more money than it costs to operate, people will get excited about it.
Growth Strategic Pricing for SaaS Startups Pricing is a delicate balance, and it’s even tougher for small startups that don’t have much data to go on nor resources to execute.
How to Strategic Partnerships for Startups Becoming a strategic partner involves extensive research, continuous engagement, and diligent planning, but the rewards can really pay off in terms of thought leadership, marketing, and most importantly, sales.
Deep Dive Public Relations for Startups With fewer resources and time on their hands, most startups put PR on the back burner. But there are scrappy ways to approach PR to get you the notoriety you are craving.
Deep Dive What is LTV, and why does it matter? LTV is a benchmark for the health of a business, indicating brand loyalty, product-market fit, and viable unit economics.
Deep Dive 6 Ways to Get Started with Marketing for eCommerce Startups eCommerce marketing is about making consumers aware of your online store, convincing them to convert, and reminding them to purchase again. To stand out from the crowd, you need a comprehensive strategy involving social media, original content, and paid campaigns.
How to 6 Unconventional Customer Acquisition Strategies Much of customer acquisition is trial and error. Brainstorming new customer acquisition strategies is key to keeping your strategy fresh.
Deep Dive Writing Better Cold Emails In today's era of drip campaigns and automated sales message, a well-crafted cold email stands head and shoulders above its competition. The only way to write a great cold email is to be authentic and maybe even a little bit weird.
Q&A Defining Your Brand Identity Singer is the former founding Creative Director at Of Mercer, where she helped grow the brand from its initial concept into a multi-million dollar company. Prior to that, she was a cofounder of womenswear brand Alex & Eli, responsible for brand strategy and visual identity.
How to Can You Afford To Do Enterprise Sales? If you focus on enterprise sales, you will at some point need to show proof that your company has some operational integrity. SOC2 is the most common auditing procedure expected among early stage software startups. The SOC2 audit comes in two flavors: Type ...
