A collection of 10 posts
6 Ways to Get Started with Marketing for eCommerce Startups
eCommerce marketing is about making consumers aware of your online store, convincing them to convert, and reminding them to purchase again. To stand out from the crowd, you need a comprehensive strategy involving social media, original content, and paid campaigns.
Defining Your Brand Identity
Singer is the former founding Creative Director at Of Mercer, where she helped grow the brand from its initial concept into a multi-million dollar company. Prior to that, she was a cofounder of womenswear brand Alex & Eli, responsible for brand strategy and visual identity.